If you were watching this year’s Super Bowl, you likely saw ads by Anheuser-Busch for Bud Light. These ads highlighted the fact that MillerCoors products, specifically, Miller Lite and Coors Light, are brewed using corn syrup, while Bud Light is not. The ads were immediately met with backlash from corn lobbying groups, who fear that…
Tag: Lanham Act
The IP of IPAs: The Trademark Litigation of the Craft Brewing Industry
On the same day that he sued MolsonCoors Brewing Company (“MCBC”), Stone Brewing Co-Founder and Executive Chairman Greg Koch released a video on Stone’s YouTube channel explaining the lawsuit. “They know they can’t buy Stone. They can obfuscate, they can co-opt our brand and our good name.”1 The lawsuit states claims against MCBC for federal…