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Tag: Anheuser-Busch

Marketing Battles Spur Litigation: MillerCoors sues Bud Light

Posted on April 24, 2019April 24, 2019 by Lauren Collins

If you were watching this year’s Super Bowl, you likely saw ads by Anheuser-Busch for Bud Light. These ads highlighted the fact that MillerCoors products, specifically, Miller Lite and Coors Light, are brewed using corn syrup, while Bud Light is not. The ads were immediately met with backlash from corn lobbying groups, who fear that…

ANHEUSER-BUSCH AND SABMILLER APPROACH A MERGER DEAL

Posted on October 26, 2015 by Reed Homan

After weeks of tense negotiations and a very public standoff between the two companies, Anheuser-Busch InBev has finally managed to convince SABMiller PLC to accept their takeover bid of $104.2 billion dollars (approximately $68 per share), meaning they are poised to “dominate much of the world’s beer market.”1 Negotiations stretched over weeks between officers of…

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